ERDINGER and Klopp

At the beginning of March, ERDINGER Weissbräu announced that its new ambassador was Jürgen Klopp. We prepared to launch a campaign that featured TV advertising, a fan site and a limited edition red can just in case he clinched a first Premier League title as Manager

They’ll be back

At the beginning of March, I was thrilled to be invited to The Publican Awards, organised by trade magazine The Morning Advertiser, celebrating the very best of Britain’s pubs and clubs.

Never underestimate the benefit of an external audit for licensee recruitment

I recently completed an audit on their licensee recruitment process for a client and you will be surprised at some of the basic mistakes that I identified.